Terms & Privacy Policy
Privacy Policy
Last updated: October 22, 2026
1. Who we are
Universal Motion (“we”, “us”) operates universalmotion.com. This policy explains what personal information we collect through this website, by phone and through our advertising, how we use it, who we share it with, and the choices you have.
We follow Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and, where it applies, Quebec’s Act respecting the protection of personal information in the private sector.
2. Our Privacy Officer
Our Privacy Officer is responsible for the personal information we hold. Send questions, requests and complaints to them:
- Email: info@universalmotion.com
- Head office: Universal Motion, Attn: Privacy Officer, 31 City View Dr., Etobicoke, ON M9W 5A5
3. What we collect
Information you give us. When you request a quote, book an appointment, download a brochure, subscribe to our newsletter, fill in a form, chat with us, call, text or email, we collect what you provide: usually your name, email address, phone number, address and the details of your request.
Phone calls. Some phone numbers on this website are tracking numbers. When you call one, we collect the number you called from, the time and length of the call, and the web page, ad or search that led you to call. Calls are recorded for quality and training.
Information collected automatically. When you visit, we and the services in section 6 collect your IP address, device and browser type, the pages you view, the page that referred you, your approximate location based on your IP address, and campaign codes in the link you followed (such as gclid, fbclid, ttclid, msclkid and UTM tags). This uses cookies, pixels, local storage and similar technologies.
Information from others. Advertising platforms and our marketing partners may tell us which ad, campaign or search led to your visit, call or enquiry, and give us statistics about our audience.
Some enquiries include details about a person’s mobility needs, such as wheelchair size or how they get in and out of a vehicle, so we can recommend the right vehicle or conversion. We use that information only to help with your enquiry and your vehicle, and keep it only as long as section 10 says. Please don’t send other sensitive information, such as financial details, through this website’s forms.
4. How we use it
- To answer your enquiry, recommend and quote vehicles and conversions, and provide sales, service and support.
- To run and protect this website, including filtering spam.
- To understand how the website is used and improve it.
- To measure which ads, searches and campaigns lead to enquiries, calls and sales.
- To show our ads to people who have visited this website, or who are similar to our customers.
- To send you marketing emails or text messages, only where you have agreed or the law allows it (section 13).
- To meet our legal, warranty and accounting obligations.
5. Cookies and similar technologies
We group the technologies on this website into four categories:
- Necessary: security, spam protection and the basic working of the website.
- Analytics: how visitors use the website, and which pages and campaigns lead to calls and enquiries.
- Advertising: measuring our ads and showing them to people who have visited this website.
- Embedded content: some pages show videos or maps from other services, which may set their own cookies when they load or play.
You can block or delete cookies in your browser’s settings, although some parts of the website may not work without the necessary ones. To limit advertising, use the platform settings in section 7.
6. Services we use
We use the services below to run this website and our marketing. Not every service is used on every page or at all times. Each one processes information on our behalf under its own privacy policy.
| Service | Provider | What it does | Category | Data stored in |
|---|---|---|---|---|
| CallRail | CallRail Inc. | Call tracking (shows a phone number tied to how you found us), call recording, and receiving form enquiries | Analytics | United States |
| Google Analytics | Google LLC | Website statistics. With Google Signals, Google may link visits across devices where you are signed in to Google | Analytics | United States and other countries |
| Google Ads | Google LLC | Measuring and showing our ads. With enhanced conversions, a scrambled (hashed) copy of the email or phone number you type into a form is sent to Google to match it to an ad click | Advertising | United States and other countries |
| Google Tag Manager | Google LLC | Loads other tools on this list; collects nothing itself | Necessary | United States |
| Meta Pixel and Conversions API | Meta Platforms, Inc. | Measuring and showing our ads on Facebook and Instagram | Advertising | United States |
| TikTok Pixel and Events API | TikTok Inc. and affiliates | Measuring and showing our ads on TikTok | Advertising | United States and other countries |
| Microsoft Advertising (UET) | Microsoft Corporation | Measuring and showing our ads on Bing | Advertising | United States |
| HubSpot | HubSpot, Inc. | Customer records, capturing form enquiries, email, website analytics | Analytics | United States or European Union |
| HighLevel (LeadConnector) | HighLevel Inc. | Customer records, website chat, text messages, appointment booking, email | Necessary (chat and forms), Advertising (tracking) | United States |
| Lead spam filter | Viacore Media, hosted by Vercel Inc. | Checks form submissions for spam before passing them to us | Necessary | United States |
| Website hosting | Vercel Inc. or our web hosting provider | Serves this website; keeps short-lived server logs | Necessary | United States or Canada |
| Cloudflare and Google reCAPTCHA | Cloudflare, Inc.; Google LLC | Security, bot and spam checks, video streaming | Necessary | United States and other countries |
| Resend | Resend, Inc. | Delivers form messages to our inbox | Necessary | United States |
| YouTube and Google Maps | Google LLC | Embedded videos and maps | Embedded content | United States |
| Map tiles, fonts and code libraries | OpenStreetMap, Esri, CARTO, Google Fonts, jsDelivr, unpkg, cdnjs | Load maps, typefaces and page code. They receive your IP address but set no cookies | Necessary | Various |
7. Advertising and your ad choices
We advertise on Google, Meta (Facebook and Instagram), TikTok and Microsoft Bing. These platforms may use cookies and information about your visit to show you our ads on other websites and apps, and to tell us how well the ads work.
We may also send these platforms information directly from our systems, not through your browser:
- a record that an enquiry, call or sale took place, so they can tell us which ad led to it;
- customer email addresses or phone numbers, in scrambled (hashed) form, to measure our ads, show ads to existing customers, or leave them out of ads.
Browser settings cannot stop these transfers because they don’t happen in your browser. To be left out of them, contact our Privacy Officer (section 2).
You can manage ads from each platform:
- Google: My Ad Center and the Google Analytics opt-out add-on
- Meta: Ad preferences
- TikTok: Settings and privacy > Ads, in the TikTok app
- Microsoft: Ad settings
- Many advertisers at once: YourAdChoices.ca
8. Who we share it with
- Service providers, including those in section 6, and our marketing agency, Viacore Media, which manages this website and our advertising on our behalf. They may use your information only to provide their services to us.
- Authorities, where the law requires it or to protect our rights, our customers or the public.
- A buyer or successor, if our business is sold or merged, under the same protections as this policy.
We do not sell your personal information.
This website may link to other websites, such as vehicle manufacturers. Those sites have their own privacy policies, and we are not responsible for how they handle your information.
9. Information stored outside Canada
Most of the services in section 6 store information in the United States, and some in the European Union or other countries. Information held there may be accessed by courts and authorities under those countries’ laws. Before information about Quebec residents leaves Quebec, we assess whether it will be adequately protected.
10. How long we keep it
We keep enquiries, call records and customer records for three years after our last contact with you. We keep records of vehicle sales and service for as long as we need them for warranties, safety recalls and tax, and at least six years. Analytics and advertising data is kept for the period set in each service, for example up to 14 months in Google Analytics. Then we delete it or make it anonymous.
11. How we protect it
We limit access to the people and providers who need it, use encrypted connections (HTTPS), and choose providers that keep information secure. If a breach creates a real risk of significant harm, we will tell you and the regulators as the law requires.
12. Your rights
You can ask us to:
- tell you what personal information we hold about you, and give you a copy;
- correct it;
- withdraw your consent, for example to marketing or tracking;
- delete it, where we no longer need it or the law does not require us to keep it.
In Quebec you can also ask for your information in a structured, commonly used technological format, and ask us to stop spreading or de-index information about you. We do not make decisions about you based only on automated processing.
Send requests to our Privacy Officer (section 2). We may need to confirm your identity, and we reply within 30 days. If you’re not satisfied, you can complain to the Office of the Privacy Commissioner of Canada or, in Quebec, the Commission d’accès à l’information.
13. Email and text messages
We send marketing emails or texts only when you have agreed to receive them, or where Canada’s Anti-Spam Legislation allows it, for example after a recent enquiry. Every message lets you unsubscribe: use the link in the email or reply STOP to a text.
14. Children
This website is not meant for children under 16, and we do not knowingly collect their information. If you think a child has given us information, contact us and we will delete it.
15. Changes to this policy
We may update this policy when our services or the law change. We’ll post the new version here with a new “Last updated” date.
16. Contact us
If you have any questions about this privacy policy, contact us using the information below.
Universal Motion
Head office:
31 City View Dr., Etobicoke, ON M9W 5A5